Hiring company

Marketing Executive

MarketingPosted 2 d ago

Location

Phnom PenhKhan Boeng Keng KangBoeung Keng Kang 1

Job Type

FULLTIME

Experience

2+ Years

Experience level

Associate

Work Mode

On-site

Industry

Biotechnology Research

Languages

Khmer, English

Description

Support rider growth for our ride-hailing.
Create and execute promotions, manage app push and in-app communications, run digital advertising campaigns, and analyze performance to increase app downloads, first rides, repeat usage, and retention.
This role combines lifecycle campaigns across push, in-app, and digital channels.
The role is execution-heavy, creating briefs, copy, campaign plans, and reports, with direct support from growth and marketing manager.
Key Responsibilities: Promotions & Campaign Creation: Develop rider promotion concepts, including first-ride offers, referral programs, seasonal campaigns, loyalty rewards, and win-back incentives.
Monitor promo usage, redemption rates, cost per acquisition, and return on promotional spend.
Identify opportunities to improve campaign mechanics.
App Push & CRM Communication: Plan and execute app push notifications, in-app banners, in-app news articles, and other lifecycle communications.
Build communication journeys for onboarding, first-ride activation, repeat usage, inactive users, reactivation, and special promotions.
Write clear, concise, localized copy that reflects brand tone and drives users to take action in the app.
Segment audiences based on ride history, app activity, location, user status, and engagement behavior.
Test and optimize message timing, frequency, creative, and calls to action to improve open rates, conversion, and retention.
Digital Advertising: Plan, launch, and optimize campaigns across channels such as Meta, Google, TikTok, YouTube, and other digital platforms.
Support user-acquisition goals including app installs, registrations, first rides, and cost-per-first-ride targets.
Collaborate with in-house designers and teams to produce high-performing ad assets.
Monitor campaign performance daily or weekly and reallocate budget toward the most efficient channels and creatives.
Offline & On-Ground Marketing: Plan and execute offline activations to drive app downloads and rides.
Coordinate vendors, promoters, venues, and marketing collateral to ensure smooth on-ground execution within budget and timeline.
Represent the brand on-site when needed, collect leads and feedback, and resolve execution issues in real time.
Track activation results—including leads, installs, redemptions, and cost—and share post-campaign learnings and recommendations.

Requirements

Bachelor’s degree in Marketing, Administration, Communications, or a related field.
2–4 years of experience in marketing, growth marketing, CRM, digital advertising in ride-hailing, food delivery, e-commerce, fintech, or app-based experience.
Proven experience creating promotions and executing end-to-end marketing campaigns.
Hands-on experience with app push notifications, in-app messaging, and customer segmentation.
Familiarity with digital ad platforms such as Meta Ads Manager, Google Ads, TikTok Ads, and campaign tracking tools.
Excellent copywriting skills in Khmer and English; ability to write concise, action-oriented messages.

Required Skills

MarketingGrowth MarketingCRMDigital AdvertisingCampaign ManagementApp Push NotificationsIn-App MessagingCustomer SegmentationMeta Ads ManagerGoogle AdsTikTok AdsCampaign Tracking ToolsCopywritingKhmerEnglishCommunicationWriting concise, action-oriented messages

Schedule & Flexibility

Schedule:standard

About Hiring company

We are seeking a hands-on Marketing Executive to support rider growth for our ride-hailing.

Industry

Biotechnology Research

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Description

Support rider growth for our ride-hailing.
Create and execute promotions, manage app push and in-app communications, run digital advertising campaigns, and analyze performance to increase app downloads, first rides, repeat usage, and retention.
This role combines lifecycle campaigns across push, in-app, and digital channels.
The role is execution-heavy, creating briefs, copy, campaign plans, and reports, with direct support from growth and marketing manager.
Key Responsibilities: Promotions & Campaign Creation: Develop rider promotion concepts, including first-ride offers, referral programs, seasonal campaigns, loyalty rewards, and win-back incentives.
Monitor promo usage, redemption rates, cost per acquisition, and return on promotional spend.
Identify opportunities to improve campaign mechanics.
App Push & CRM Communication: Plan and execute app push notifications, in-app banners, in-app news articles, and other lifecycle communications.
Build communication journeys for onboarding, first-ride activation, repeat usage, inactive users, reactivation, and special promotions.
Write clear, concise, localized copy that reflects brand tone and drives users to take action in the app.
Segment audiences based on ride history, app activity, location, user status, and engagement behavior.
Test and optimize message timing, frequency, creative, and calls to action to improve open rates, conversion, and retention.
Digital Advertising: Plan, launch, and optimize campaigns across channels such as Meta, Google, TikTok, YouTube, and other digital platforms.
Support user-acquisition goals including app installs, registrations, first rides, and cost-per-first-ride targets.
Collaborate with in-house designers and teams to produce high-performing ad assets.
Monitor campaign performance daily or weekly and reallocate budget toward the most efficient channels and creatives.
Offline & On-Ground Marketing: Plan and execute offline activations to drive app downloads and rides.
Coordinate vendors, promoters, venues, and marketing collateral to ensure smooth on-ground execution within budget and timeline.
Represent the brand on-site when needed, collect leads and feedback, and resolve execution issues in real time.
Track activation results—including leads, installs, redemptions, and cost—and share post-campaign learnings and recommendations.

Requirements

Bachelor’s degree in Marketing, Administration, Communications, or a related field.
2–4 years of experience in marketing, growth marketing, CRM, digital advertising in ride-hailing, food delivery, e-commerce, fintech, or app-based experience.
Proven experience creating promotions and executing end-to-end marketing campaigns.
Hands-on experience with app push notifications, in-app messaging, and customer segmentation.
Familiarity with digital ad platforms such as Meta Ads Manager, Google Ads, TikTok Ads, and campaign tracking tools.
Excellent copywriting skills in Khmer and English; ability to write concise, action-oriented messages.