Sales and Marketing Manager

• Develops and maintains productive sales organization, creates policies and procedures for departmental operations.
• Hires and supervises inside sales personal and field sales representatives; monitors activities and achievement of sales quotas, assists and supports sales personal and reps as necessary; creates incentive programs.
• Develops initial training programs for new personal and provides ongoing training for all sales personal and representatives.
• Assists in development of sales and marketing strategies with Management and provides appropriate sales programs, promotions, efforts, and events including goal setting.
• Prepares written reports of sales activities including sales orders, backlog, forecasts, lost accounts, actual sales to plan, etc. provides timely briefings to management as necessary or as requested.
• Prepares product literature, price catalogs, references, and other data to customer as required.
• Works with credit department to establish new accounts, assists customer in preparing and processing credit arrangements paperwork.
• Work with department heads or staff to discuss contracts, selection of advertising media, products to be advertise, and other marketing-related events and issues.
• Gather, organize, and analyze information (market behavior, trends, competition, etc.) to plan advertising campaigns.
• Advise with respect to new products and existing product improvements.
• Plan advertising, including determining in which media to advertise (e.g radio, television, print, online/mobile, billboards, social media).
• Negotiate advertising contracts.
• Inspect layouts, which are sketches or plans for an advertisement.
• Initiate market research studies, analyze data, and present findings.
• Develop pricing strategies.
• Direct the hiring of advertising, promotions, and marketing staff (and/or contractors/freelancers) and oversee their activities.

Master's Degree Bachelor's Degree in Business, marketing, economics or related field Sales for 7 years as a minimum