About the role
- Ensures efficient and effective management of the marketing / sales division towards attainment of overall company objectives and operational goals.
- Analyze market trends, demand segments, and competition to optimize pricing and inventory management.
- Develops, communicated and enforces policies, priorities, procedures and administrative standards.
- Defines job authorities, assigns accounts and market segment responsibilities.
- Set individual goals and establishes standards of performance.
- Solicits sales personally on selected accounts to increase business and support good customer relations.
- Interprets market research data.
- Maintain an ongoing competitive analysis of the group and travel industry in local marketplace.
- Ensures that current, accurate and relevant marketing/sales management data are readily available to support and document decision-making processes.
- Produces reports, statistics and related information for higher level authority as requested.
- Acts in a consultative capacity to the General Manager and other members of the Executive Committee on Marketing/Sales issues.
- Prepares and presents profit plan / budget to approving authorities.
- Drive revenue performance (RevPAR, ADR, occupancy).
- Oversee the development of annual budgets and forecasts in collaboration with other department heads.
- Monitor and controls expenditures.
- Identifies significant deviation(s) and determines reasons for the same.
- Authorizes deviations or takes corrective action to stay within budget allocated to ensure that results produced continue to justify fund expended.
- Establishes and maintains accurate forecasting procedures.
- Controls public space inventory so that combined group-catering events generate maximum revenues per available room.
- Provides direction, leadership and support to division staff.
- Lead, mentor, and motivate a high-performing sales team to meet and exceed targets.
- Plans, supervises and evaluates work.
- Provides training and creates opportunities for growth and development.
- Approves all personnel actions, including promotions, demotions, discipline and involuntary terminations.
- Provides advice and guidance to ensure optimal marketing effectiveness.
- Ensure wherever possible that employees are provided with a work place free of discrimination, harassment and victimisation.
- Treat complaints of harassment and discrimination promptly and confidentially.
- Treat customers and colleagues from all cultural groups with respect and sensitivity.
- Identify and deal with issues which may cause cross cultural conflict or misunderstanding.
- Develop active communications and close rapport with Convention and Visitors Bureaus, Accor Corporate Sales Offices, planner associations and other sources of sales information and support.
- Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
- Identify digital trends and insights, adapting strategies to improve performance and customer engagement.
- Lead the ideation and execution of immersive guest experiences that bring the brand’s adventure, wellness and lifestyle philosophy to life.
- Develops, implements and evaluated short-term tactics and long-range marketing/sales plans and programs focused on customer needs and expectations.
- Identifies and researches practical and academic trends as they relate to the hospitality industry.
- Manages caterings/banquet and convention service functions to ensure high degree of customer satisfaction and promote return/future business.
- Personally solicits feedback from meeting planners, group members and local catering clients on quality of service provided.
Required Skills
Marketing ManagementSales ManagementMarket Trend AnalysisDemand SegmentationCompetitive AnalysisPricing OptimizationInventory ManagementPolicy DevelopmentProcedure DevelopmentAdministrative StandardsJob Authority DefinitionAccount AssignmentMarket Segment ResponsibilityPerformance StandardsDirect SalesCustomer RelationsMarket Research InterpretationData AnalysisDecision SupportReporting
Industry
Hospitality/Hotels
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