• Lead brand-building initiatives to enhance reputation, visibility, and trust.
• Ensure consistent brand execution across all channels while supporting strategic campaigns and public engagement.
• Craft brand messaging aligned with company vision and trends.
• Ensure consistent tone across all channels.
• Develop launches new product to market.
• Coordinate media outreach and press releases.
• Monitor sentiment and manage brand-related inquiries.
• Build excellence relationships with media and influencers.
• Oversee brand visuals and language across platforms.
• Enforce brand guidelines internally and externally.
• Develop and execute crisis response plans.
• Manage sensitive communications.
• Support reputation recovery with strategic messaging.
• Work with PR, Campaign, Content, and UGC teams.
• Guide brand integration across all marketing initiatives.
• Align brand efforts with business goals.

Branding, PR, or marketing roles for 5 years as a minimum.