HEINEKEN Cambodia Back to Job Search Apply Now Senior Brand Manager
Tiger Location: Phnom Penh, Cambodia Function: Commerce Purpose of the Job: Overall brand management to ensure the achievement of pre-determined profit, volume, market share and equity objectives of an assigned brand or brands. Key Accountabilities: Key Areas Activities Brand Strategy & Development Lead the development and implementation of the Commercial Plan for assigned brand, based on consumer & customer insight as well as category performance. Sustainability & Responsible consumption are an integral part of your thinking. Planning & Execution Planning and execution of all brand communication and media activity across all channels, including online and social media Innovation & Product Development Identify new business opportunities and lead new product launches. Consumer Promotion Lead the conversation with Trade Marketing & Sales to develop consumer promotion programs for assigned brand to achieve sales target and Brand Power KPIs. People Development Build a performance driven culture. Focus on talent and capability development, fully embracing inclusion and diversity. Cost & Value Deliver brand revenue target within allocated brand budget across ATL & BTL, meeting agreed working/non-working targets whilst continuously looking for savings. Qualifications & Requirements: 7+ years of brand/marketing experience, proven track record of project management experience Fluent English speaking & writing in daily works Strong communication skillsConsistent resilience and confident Self-learning skills, love to work with people and have a strong mindset of keep learning from others. Love building brands and want to build personal profile with brand performance success.
