HEINEKEN Cambodia

Brand Manager - Tiger

Hidden GemMarketingPosted 1 mo ago

Location

Our Locations Open link menu Close Child Navigation Our Locations Africa & Middle East Open

Job Type

FULLTIME

Experience

7+ Years

Experience level

Mid-Senior

Work Mode

On-site

Industry

Beverages

Languages

English

About the role

The Brand Manager is responsible for driving brand growth and equity through strategic planning, integrated marketing execution, innovation management, consumer activation, and disciplined budget stewardship.
The role partners closely with Commercial, Trade Marketing, Sales, and external agencies to deliver impactful consumer experiences, achieve objectives, and build strong, sustainable brands.
Support the development and execution of the Commercial Plan for assigned brands by leveraging consumer insights, customer trends, and category performance data.
Develop annual brand activities plans while ensuring sustainability and responsible consumption principles are integrated into all brand decisions and activities.
In partnership with the Marketing Manager/Senior Brand Manager, plan, coordinate, and execute integrated marketing campaigns across ATL, BTL, digital, social media, and experiential channels.
Ensure consistent brand messaging, effective media deployment, and strong execution to achieve brand objectives and maximize return on investment.
Understand cascaded Innovation strategy & Innovation plan.
Coordinate cross-functional activities related to product launches, portfolio enhancement, and commercialization to strengthen brand competitiveness and drive growth.
Collaborate closely with Trade Marketing and Sales teams to design and execute consumer promotions, activation programs, and campaigns that increase brand penetration, consumer engagement, sales volume, and Brand Power KPIs.
Monitor performance and optimize initiatives based on market feedback and results.

Requirements

7years+ brand/marketing experience, proven track record of project management experience Fluent English speaking & writing in daily s Strong communication skills Consistent resilience and confident Self-learning skills, love to with people and have a strong mindset of keep learning from others.
Love building brands and want to build al profile with brand performance success.

Required Skills

brand managementmarketingproject managementEnglishcommunicationresilienceself-learningcollaborationlearning from othersbrand buildingperformance marketing