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  7. Channel Development Officer
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Vattanac Brewery LimitedDoun Penh | Phnom PenhActive opening
Vattanac Brewery Limited

Channel Development Officer

FMCGPosted 1 d ago

Location

Doun Penh | Phnom Penh

Job Type

FULLTIME

Experience

2+ Years

Level

Mid

Work Mode

On-site

Industry

FMCG

Languages

Khmer, English

Apply Now

About the role

  • The Channel Development Officer is responsible for planning, coordinating, and executing trade marketing initiatives that support sales growth across On-Trade and Off-Trade channels.
  • The role serves as a key partner to the Sales team by developing promotional programs, coordinating commercial communication, monitoring campaign effectiveness, conducting market analysis, and providing actionable insights to improve channel performance and achieve objectives.
  • Key Responsibilities: Develop, coordinate, and execute trade promotion programs to drive sales growth and market penetration.
  • Prepare promotional guidelines and communicate campaign objectives to Sales teams nationwide.
  • Conduct briefing sessions for new promotion mechanics, pricing updates, trade incentives, and commercial initiatives.
  • Monitor the effectiveness of promotional campaigns and recommend improvement actions.
  • Track promotion performance and prepare post-campaign evaluations.
  • Provide day-to-day trade marketing support to the Sales organization.
  • Coordinate with the Design and Marketing teams to develop promotional materials, sales toolkits, and communication assets.
  • Ensure promotional materials are delivered accurately and on time.
  • Support product launches and key commercial initiatives with effective communication materials.
  • Prepare sales presentations and promotional documentation for commercial meetings.
  • Plan and execute seasonal trade campaigns such as Wedding, Function, Festival, and other activation programs.
  • Forecast POSM and promotional material requirements.
  • Coordinate allocation and distribution of promotional materials across all sales territories.
  • Monitor stock availability of POSM and promotional items.
  • Evaluate campaign performance and recommend future improvements.
  • Prepare Purchase Requisitions (PR), Purchase Orders (PO), and supporting documents for promotional activities.
  • Coordinate with Procurement, Finance, and relevant departments for approval and purchasing processes.
  • Monitor promotional spending to ensure compliance with approved budgets.
  • Maintain proper documentation of promotional expenses and supporting records.
  • Conduct regular market visits to monitor trade execution and customer engagement.
  • Collect competitor information on pricing, promotions, new products, and market activities.
  • Analyze market trends, channel performance, and consumer behavior.
  • Prepare weekly, monthly, and ad hoc commercial reports with recommendations for management.
  • Prepare internal memos, announcements, and commercial communications.
  • Coordinate promotion updates, pricing announcements, sponsorship agreements, and trade incentive communications.
  • Support continuous improvement initiatives to enhance trade marketing processes.
  • Collaborate with cross-functional teams to ensure smooth execution of commercial activities.
  • Perform other duties assigned by the Trade Marketing Manager.

Requirements

  • Bachelor's degree in Marketing, Administration, or a related field.
  • Minimum 2 years of relevant experience in Trade Marketing, Sales, or FMCG.
  • Strong understanding of trade promotions, sales operations, and channel management.
  • Good analytical, planning, and project coordination skills.
  • Proficient in Microsoft Office applications, especially Excel and PowerPoint.
  • Good communication, presentation, and stakeholder management skills.
  • Able to work independently and collaboratively in a fast-paced environment.
  • Willingness to travel regularly to support field execution and market visits.
  • Good command of Khmer and English.

Required Skills

Trade MarketingSalesFMCGTrade PromotionsSales OperationsChannel ManagementAnalytical SkillsPlanning SkillsProject CoordinationMicrosoft OfficeExcelPowerPointCommunication SkillsPresentation SkillsStakeholder ManagementIndependent WorkCollaborationWorking in a fast-paced environmentWillingness to travelKhmer

About Vattanac Brewery Limited

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Vattanac Brewery Ltd. is a world class organization that prides itself on its authenticity and culture. Our products are of the highest standards, brewed with state-of-art equipment, providing consumers with experience that can't be found elsewhere.

Employees

501 to 1000

Industry

FMCG

City

Phnom Penh

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