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Vattanac Brewery LimitedKrong Stueng Traeng | Stung TrengActive opening
Vattanac Brewery Limited

Area Sales Manager

FMCGPosted 1 d ago

Location

Krong Stueng Traeng | Stung Treng

Job Type

FULLTIME

Level

Mid

Work Mode

On-site

Industry

FMCG

Apply Now

About the role

  • The Area Sales Manager (ASM) is responsible for driving sales growth, market share, and distribution performance within the assigned territory by leading and developing the Sales Executive team.
  • The role ensures effective execution of sales strategies, excellent outlet coverage, strong customer relationships, merchandising excellence, and achievement of targets while maintaining company standards and policies.
  • Key Responsibilities: 1.
  • Sales Execution & Territory Management: Lead daily field visits with Sales Executives to ensure effective execution of the 8-Step Sales Call process.
  • Maximize sales opportunities through effective order taking, merchandising, negotiation, and outlet servicing.
  • Ensure all assigned outlets receive proper sales coverage according to the route plan.
  • Monitor territory performance and identify opportunities to improve distribution and sales productivity.
  • Ensure product availability and visibility in all assigned outlets.
  • Sales Performance Management: Deliver monthly, quarterly, and annual sales volume, revenue, and market share targets.
  • Monitor daily sales performance and implement corrective actions where necessary.
  • Analyze sales reports and identify growth opportunities.
  • Develop action plans to improve underperforming territories.
  • Conduct regular sales meetings to review team performance.
  • Team Leadership & People Development: Lead, coach, and develop Sales Executives to achieve high performance.
  • Conduct field coaching and provide regular performance feedback.
  • Evaluate team performance and recommend promotions, transfers, disciplinary actions, or development plans.
  • Build a high-performance sales culture focused on accountability and continuous improvement.
  • Ensure compliance with company policies and sales procedures.
  • Distribution & Outlet Management: Expand product distribution and improve outlet coverage.
  • Ensure all key outlets maintain adequate stock levels.
  • Develop strong relationships with distributors, agents, wholesalers, retailers, and key customers.
  • Resolve customer issues promptly to maintain high service standards.
  • Identify new opportunities within assigned territories.
  • Trade Marketing & Brand Execution: Execute trade marketing campaigns according to company standards.
  • Ensure merchandising materials are properly displayed and maintained.
  • Negotiate outlet visibility, branding, displays, and promotional activities.
  • Monitor execution quality of all marketing campaigns.
  • Manage Brand Promoter deployment effectively to maximize sales performance.
  • Distributor & Agent Management: Monitor distributor sales performance and ensure achievement of assigned targets.
  • Support distributors in route planning and order management.
  • Review distributor inventory levels regularly.
  • Verify promotional claims, free goods (gratis), rebates, and incentive claims according to company policy.
  • Strengthen long-term partnerships with distributors and agents.
  • Market Intelligence: Monitor competitor activities, pricing, promotions, and new product launches.
  • Gather customer insights and market trends.
  • Provide recommendations to improve competitive advantage.
  • Report market opportunities and risks to management.
  • Reporting & Planning: Prepare daily, weekly, and monthly sales reports.
  • Submit accurate sales forecasts.
  • Analyze territory performance using sales data.
  • Present updates and improvement plans to management.
  • Ensure timely submission of all required reports.
  • Customer Relationship Management: Build strong relationships with key customers, distributors, and partners.
  • Maintain excellent customer service standards.
  • Resolve customer complaints effectively.
  • Ensure long-term customer satisfaction and loyalty.
  • Compliance & Operational Excellence: Ensure compliance with company policies and Standard Operating Procedures (SOPs).
  • Maintain accurate documentation and sales rec.

Required Skills

Sales GrowthMarket ShareDistribution PerformanceSales Executive LeadershipTeam DevelopmentSales Strategy ExecutionOutlet CoverageCustomer Relationship ManagementMerchandising ExcellenceTarget AchievementCompany Standards and Policies ComplianceSales ExecutionTerritory ManagementField Visits8-Step Sales Call Process ExecutionSales Opportunity MaximizationOrder TakingNegotiationOutlet ServicingRoute Planning

Schedule & Flexibility

Schedule:standard

About Vattanac Brewery Limited

Visit Website

Vattanac Brewery Ltd. is a world class organization that prides itself on its authenticity and culture. Our products are of the highest standards, brewed with state-of-art equipment, providing consumers with experience that can't be found elsewhere.

Employees

501 to 1000

Industry

FMCG

City

Phnom Penh

More at Vattanac Brewery Limited

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Supply Chain Finance Supervisor

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Channel Development Officer

Doun Penh | Phnom PenhFULLTIME

Sales Admin Officer

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