PASSAPP TECHNOLGIES CO.LTD

Manager, Brand & Communications

GeneralPosted 6 d ago

Location

Tuol Kouk | Phnom Penh

Job Type

FULLTIME

Experience

5+ Years

Experience level

Mid-Senior

Work Mode

On-site

Industry

Truck Transportation

Description

Plan, develop, and execute go-to-market (GTM) communication strategies for key campaigns targeting both passengers and drivers.
Align closely with campaign, growth, and CVM teams to ensure cohesive execution across online and offline channels.
Own the messaging frame and creative direction for all brand initiatives to ensure consistency and relevance for both user segments.
Lead brand storytelling through impactful copywriting across campaigns, PR materials, digital platforms, and offline content.
Collaborate with agencies, production teams, KOLs/influencers, media partners, and press to produce and deliver high-quality brand content.
Develop and manage monthly content plans for passenger social media channels, in-app content and push notifications, and offline branding touchpoints.
Lead the planning and execution of CSR campaigns that align with the company’s values and community impact goals.
Propose and manage communication budgets, ensuring effective allocation by audience and platform.
Stay up to date with market trends, user behavior, and competitor strategies in local and global markets.
Track and analyze the performance of GTM campaigns and content across all channels, segmented by passenger and driver audiences.
Continuously optimize content and messaging strategies based on data insights and campaign feedback.
Build and maintain a scalable library of high-performing content assets for digital and offline reuse.
Create and present weekly and monthly reports on campaign and content performance by user group.
Conduct competitive benchmarking of brand messaging, content tone, and communication strategy.
Provide data-driven insights and strategic recommendations to improve brand positioning and campaign effectiveness.
Define and monitor KPIs for branding and communication team members focusing on engagement, content quality, and conversion.
Provide ongoing coaching, feedback, and training to enhance team performance.
Optimize flow processes to ensure effective collaboration across campaign, growth, CVM, creative, and operations teams.
Design and maintain reporting templates and performance dashboards for transparency and progress tracking.

Requirements

Bachelor's degree in marketing, communication, or related field.
5+ years of experience in a management role, lead team, project management, marketing, branding coordination or related roles is preferred.
Solid understanding of digital and offline media channels, including influencer/KOL management.
Strong communication, organizational, and multitasking skills, and attention to detail.
Familiarity with project management tools, marketing research websites (e.g., clickup, google dashboard).

Required Skills

MarketingCommunicationManagementTeam LeadershipProject ManagementBrandingDigital MediaOffline MediaInfluencer/KOL ManagementOrganizational SkillsMultitaskingAttention to DetailClickUpGoogle Dashboardclickupgoogle dashboard