PASSAPP TECHNOLGIES CO.LTD

Assistant Manager, Marketing Campaign

MarketingPosted 6 d ago

Location

Tuol Kouk | Phnom Penh

Job Type

FULLTIME

Experience

4+ Years

Experience level

Mid-Senior

Work Mode

On-site

Industry

Truck Transportation

Description

Leads the planning and execution of all branding and marketing campaigns across passengers, both online (including in-app) and offline channels.
The team plays a central role in strengthening brand presence, increasing user activity, and supporting Go-To-Market (GTM) initiatives across internal divisions.
Plan, coordinate and execute branding campaigns aligned with company goals.
Develop and manage passenger campaigns across key lifecycle stages (acquisition, engagement, retention).
Collaborate with stakeholders over GTM plans to support: Growth team (new user, new service launches, city expansion), CVM team (loyalty program, retention program campaigns), Partnership team (co-branded & branded strategic partner promotions).
Develop driver campaign and coordinate with Operation, Legal to ensure smooth campaign execution focusing driver retention campaign for the vehicle sticker market share.
Lead content marketing initiatives across in-app platforms and offline touchpoints (UGC, digital content, in-app content, POSM).
Develop and oversee content and copywriting across all marketing touchpoints.
Monitor marketing trends and stay up to date.
Coordinate with external stakeholders including agencies (KOL, Press Production) for content marketing delivery.

Requirements

Bachelor’s degree in Marketing, Management, or related field.
4+ years of experience in project management, marketing coordination or related roles is preferred.
Familiarity with project management tools (e.g., ClickUp, Trello) and marketing analytics tools.
Strong communication, organizational, and multitasking skills, attention to details.

Required Skills

Project ManagementMarketing CoordinationClickUpTrelloMarketing AnalyticsCommunicationOrganizational SkillsMultitaskingAttention to Details

Benefits

Rewards for over performance
Learn new skills on the jobs

About PASSAPP TECHNOLGIES CO.LTD

Industry

Truck Transportation

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Description

Leads the planning and execution of all branding and marketing campaigns across passengers, both online (including in-app) and offline channels.
The team plays a central role in strengthening brand presence, increasing user activity, and supporting Go-To-Market (GTM) initiatives across internal divisions.
Plan, coordinate and execute branding campaigns aligned with company goals.
Develop and manage passenger campaigns across key lifecycle stages (acquisition, engagement, retention).
Collaborate with stakeholders over GTM plans to support: Growth team (new user, new service launches, city expansion), CVM team (loyalty program, retention program campaigns), Partnership team (co-branded & branded strategic partner promotions).
Develop driver campaign and coordinate with Operation, Legal to ensure smooth campaign execution focusing driver retention campaign for the vehicle sticker market share.
Lead content marketing initiatives across in-app platforms and offline touchpoints (UGC, digital content, in-app content, POSM).
Develop and oversee content and copywriting across all marketing touchpoints.
Monitor marketing trends and stay up to date.
Coordinate with external stakeholders including agencies (KOL, Press Production) for content marketing delivery.

Requirements

Bachelor’s degree in Marketing, Management, or related field.
4+ years of experience in project management, marketing coordination or related roles is preferred.
Familiarity with project management tools (e.g., ClickUp, Trello) and marketing analytics tools.
Strong communication, organizational, and multitasking skills, attention to details.