HRINC (Cambodia) Co., Ltd

Digital Marketing Specialist

MarketingPosted 1 w ago

Location

Phnom Penh

Job Type

FULLTIME

Experience

5+ Years

Experience level

Mid-Senior

Work Mode

On-site

Industry

Software Development

Languages

English

About the role

A Digital Marketing Specialist is responsible for building brand visibility, driving targeted web traffic, and converting digital audiences into travelers or platform users.
This role combines storytelling, social media management, search engine optimization (SEO), and advertising campaigns specifically tailored to the travel and hospitality sector.
Content Strategy & Multi-Channel Social Media Management: Plan and execute digital marketing campaigns across key travel platforms (e.g., Facebook, Instagram, TikTok, YouTube Shorts).
Curate and adapt high-end visual assets (videos, photos, and reels) highlighting destinations, cultural heritage, local food, and partner accommodations.
Monitor social channels, respond to traveler inquiries, manage community feedback, and foster user-generated content (UGC).
Search Engine Optimization (SEO) & Website Traffic Growth: Research and target high-intent search terms related to local travel, regional tours, and accommodation bookings (e.g., "Siem Reap private guides", "Cambodia eco-resorts").
Collaborate with tech and content teams to ensure travel destination and partner listing pages are optimized for readability, user experience (UX), and search rankings.
Oversee the publishing of travel guides, itineraries, and cultural stories to capture organic search traffic.
Digital Advertising (Performance Marketing): Plan, budget, and execute ad campaigns using Meta Ads Manager, Google Ads, and YouTube.
Target specific inbound traveler segments (e.g., long-haul international tourists from Europe/North America or regional ASEAN travelers) based on geographic, demographic, and behavioral interests.
Monitor cost-per-acquisition (CPA), click-through rates (CTR), and return on ad spend (ROAS) to continuously optimize ad performance.
Partnership & Co-Marketing Collaboration: Coordinate promotional features highlighting registered partners (tour guides, travel agencies, boutique hotels) to drive mutual value and engagement.
Partner with travel bloggers, vloggers, and local content creators to expand brand reach and build third-party credibility.
Assist in managing joint digital marketing initiatives with hotel and agency partners.
Data Analytics, Insights & Reporting: Utilize tools like Google Analytics to track user journeys, drop-off points, and peak traffic trends.
Deliver regular monthly or quarterly reports on digital growth, social engagement metrics, ad spend efficiency, and lead conversion rates to management.

Requirements

Bachelor’s degree in marketing, Communications, , or a related field (or equivalent practical experience).
5+ years of experience in digital/social media marketing, with at least 3 years in a supervisory, team lead, or management role.
Proven, hands-on experience managing Facebook, TikTok, YouTube, Instagram, and Telegram /creator pages and ad accounts.
Demonstrated experience resolving platform-level issues (e.g., page restrictions, copyright claims, ad account issues, page recommendation status).
Experience with Meta Suite/Ads Manager, TikTok Ads Manager, YouTube Studio, and similar platform management tools.
Strong organizational and project management skills, with the ability to manage multiple people and deadlines at once.

Required Skills

digital/social media marketingsupervisory experienceteam lead experiencemanagement experienceFacebook managementTikTok managementYouTube managementInstagram managementTelegram managementcreator page managementad account managementplatform issue resolutionpage restriction resolutioncopyright claim resolutionad account issue resolutionpage recommendation status managementMeta SuiteMeta Ads ManagerTikTok Ads ManagerYouTube Studio

Schedule & Flexibility

Schedule:standard

About HRINC (Cambodia) Co., Ltd

Visit Website

HRINC is the leading provider of HR Services to the Cambodia market and expanding to the South East Asia region. We support multinational companies and leading ASEAN conglomerates and SMEs with their Human Resource needs, from consulting and market intelligence, to outsourcing and compliance as well as recruitment.

Industry

Software Development

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About the role

A Digital Marketing Specialist is responsible for building brand visibility, driving targeted web traffic, and converting digital audiences into travelers or platform users.
This role combines storytelling, social media management, search engine optimization (SEO), and advertising campaigns specifically tailored to the travel and hospitality sector.
Content Strategy & Multi-Channel Social Media Management: Plan and execute digital marketing campaigns across key travel platforms (e.g., Facebook, Instagram, TikTok, YouTube Shorts).
Curate and adapt high-end visual assets (videos, photos, and reels) highlighting destinations, cultural heritage, local food, and partner accommodations.
Monitor social channels, respond to traveler inquiries, manage community feedback, and foster user-generated content (UGC).
Search Engine Optimization (SEO) & Website Traffic Growth: Research and target high-intent search terms related to local travel, regional tours, and accommodation bookings (e.g., "Siem Reap private guides", "Cambodia eco-resorts").
Collaborate with tech and content teams to ensure travel destination and partner listing pages are optimized for readability, user experience (UX), and search rankings.
Oversee the publishing of travel guides, itineraries, and cultural stories to capture organic search traffic.
Digital Advertising (Performance Marketing): Plan, budget, and execute ad campaigns using Meta Ads Manager, Google Ads, and YouTube.
Target specific inbound traveler segments (e.g., long-haul international tourists from Europe/North America or regional ASEAN travelers) based on geographic, demographic, and behavioral interests.
Monitor cost-per-acquisition (CPA), click-through rates (CTR), and return on ad spend (ROAS) to continuously optimize ad performance.
Partnership & Co-Marketing Collaboration: Coordinate promotional features highlighting registered partners (tour guides, travel agencies, boutique hotels) to drive mutual value and engagement.
Partner with travel bloggers, vloggers, and local content creators to expand brand reach and build third-party credibility.
Assist in managing joint digital marketing initiatives with hotel and agency partners.
Data Analytics, Insights & Reporting: Utilize tools like Google Analytics to track user journeys, drop-off points, and peak traffic trends.
Deliver regular monthly or quarterly reports on digital growth, social engagement metrics, ad spend efficiency, and lead conversion rates to management.

Requirements

Bachelor’s degree in marketing, Communications, , or a related field (or equivalent practical experience).
5+ years of experience in digital/social media marketing, with at least 3 years in a supervisory, team lead, or management role.
Proven, hands-on experience managing Facebook, TikTok, YouTube, Instagram, and Telegram /creator pages and ad accounts.
Demonstrated experience resolving platform-level issues (e.g., page restrictions, copyright claims, ad account issues, page recommendation status).
Experience with Meta Suite/Ads Manager, TikTok Ads Manager, YouTube Studio, and similar platform management tools.
Strong organizational and project management skills, with the ability to manage multiple people and deadlines at once.