Logistics Business Unit

Digital Marketing Manager

MarketingPosted 2 d ago

Location

Phnom PenhKhan Prampir MakaraMonorom

Job Type

FULLTIME

Salary

USD 1,500 - 2,000

Experience

7+ Years

Experience level

Mid-Senior

Work Mode

On-site

Industry

Transportation, Logistics, Supply Chain and Storage

Languages

English

Description

Develop and implement comprehensive digital marketing strategies aligned with the Logistics Unit’s objectives, including SEO/SEM, content marketing, email campaigns, social media, and media.
Plan, execute, and optimize multi-channel campaigns (Google Ads, LinkedIn, etc.) to generate qualified leads and nurture the sales funnel.
Collaborate with internal teams to create compelling, industry-relevant content (blogs, whitepapers, case studies, videos) that positions our logistics solutions as market leaders.
Track, analyze, and report on key performance indicators (KPIs) such as traffic, conversion rates, cost per acquisition, and ROI.
Use data-driven insights to refine strategies and improve efficiency.
Oversee the logistics unit’s web presence, ensuring SEO best practices, user experience optimization, and conversion rate improvements.
Coordinate with sales, operations, and product teams to ensure marketing initiatives align with priorities and customer needs.
Manage the digital marketing budget effectively, allocating resources for maximum impact and reporting on expenditure.
Monitor industry trends, competitor activities, and emerging digital tools to keep the unit ahead of the curve.

Requirements

Minimum 7 years of proven experience in digital marketing, with at least 5 years focused specifically on logistics, supply chain, or B2B services.
Bachelor’s degree in Marketing, Administration, Communications, or a related field.
A master’s degree or relevant certifications (e.g., Google Analytics, HubSpot) is a plus.
Strong knowledge of SEO/SEM tools (Ahrefs, SEMrush, Google Ads), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools (Google Analytics, Data Studio).
Excellent written and verbal communication skills, with the ability to produce and direct engaging B2B content.
Data-driven decision-making ability, with a knack for interpreting complex metrics and turning them into actionable insights.
Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a dynamic environment.
Collaborative attitude with experience ing cross-functionally and with external agencies/vendors.

Required Skills

Digital MarketingLogistics MarketingSupply Chain MarketingB2B Services MarketingSEOSEMMarketing AutomationData AnalysisContent CreationProject ManagementWritten CommunicationVerbal CommunicationData-Driven Decision MakingPrioritizationTime ManagementCollaborationCross-functional CollaborationAhrefsSEMrushGoogle Ads

Compensation Details

Salary:OK Transparent

About Logistics Business Unit

We are seeking a results-driven and strategic Digital Marketing Manager to lead the digital marketing initiatives for our Logistics Unit.

Industry

Transportation, Logistics, Supply Chain and Storage

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Description

Develop and implement comprehensive digital marketing strategies aligned with the Logistics Unit’s objectives, including SEO/SEM, content marketing, email campaigns, social media, and media.
Plan, execute, and optimize multi-channel campaigns (Google Ads, LinkedIn, etc.) to generate qualified leads and nurture the sales funnel.
Collaborate with internal teams to create compelling, industry-relevant content (blogs, whitepapers, case studies, videos) that positions our logistics solutions as market leaders.
Track, analyze, and report on key performance indicators (KPIs) such as traffic, conversion rates, cost per acquisition, and ROI.
Use data-driven insights to refine strategies and improve efficiency.
Oversee the logistics unit’s web presence, ensuring SEO best practices, user experience optimization, and conversion rate improvements.
Coordinate with sales, operations, and product teams to ensure marketing initiatives align with priorities and customer needs.
Manage the digital marketing budget effectively, allocating resources for maximum impact and reporting on expenditure.
Monitor industry trends, competitor activities, and emerging digital tools to keep the unit ahead of the curve.

Requirements

Minimum 7 years of proven experience in digital marketing, with at least 5 years focused specifically on logistics, supply chain, or B2B services.
Bachelor’s degree in Marketing, Administration, Communications, or a related field.
A master’s degree or relevant certifications (e.g., Google Analytics, HubSpot) is a plus.
Strong knowledge of SEO/SEM tools (Ahrefs, SEMrush, Google Ads), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools (Google Analytics, Data Studio).
Excellent written and verbal communication skills, with the ability to produce and direct engaging B2B content.
Data-driven decision-making ability, with a knack for interpreting complex metrics and turning them into actionable insights.
Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a dynamic environment.
Collaborative attitude with experience ing cross-functionally and with external agencies/vendors.