MVL TADA (CAMBODIA) CO.,LTD

Marketing Executive

MarketingPosted 6 d ago

Location

Saensokh | Phnom Penh

Job Type

FULLTIME

Experience

2+ Years

Experience level

Associate

Work Mode

On-site

Industry

Manufacturing

Languages

Khmer, English

Description

Develop rider promotion concepts, including first-ride offers, referral programs, seasonal campaigns, loyalty rewards, and win-back incentives. – Monitor promo usage, redemption rates, cost per acquisition, and return on promotional spend. – Identify opportunities to improve campaign mechanics. – Plan and execute app push notifications, in-app banners, in-app news article, and other lifecycle communications. – Build communication journeys for onboarding, first-ride activation, repeat usage, inactive users, reactivation, and special promotions. – Write clear, concise, localized copy that reflects brand tone and drives users to take action in the app. – Segment audiences based on ride history, app activity, location, user status, and engagement behavior. – , test, and optimize message timing, frequency, creative, and calls to action to improve open rates, conversion, and retention. – Plan, launch, and optimize campaigns across channels such as Meta, Google, TikTok, YouTube, and other digital platforms. – Support user-acquisition goals including app installs, registrations, first rides, and cost-per-first-ride targets. – with in-house designer and teams to produce high-performing ad assets. – Monitor campaign performance daily or weekly and reallocate budget toward the most efficient channels and creatives. – Plan and execute offline activations to drive app downloads and rides – Coordinate vendors, promoters, venues, and marketing collateral to ensure smooth on-ground execution within budget and timeline. – Represent the brand on-site when needed, collect leads and feedback, and resolve execution issues in real time. – Track activation results—including leads, installs, redemptions, and cost—and share post-campaign learnings and recommendations.

Requirements

Bachelor’s degree in Marketing, Administration, Communications, or a related field.
2–4 years of experience in marketing, growth marketing, CRM, digital advertising in ride-hailing, food delivery, e-commerce, fintech, or app-based experience.
Proven experience creating promotions and executing end-to-end marketing campaigns.
Hands-on experience with app push notifications, in-app messaging, and customer segmentation.
Familiarity with digital ad platforms such as Meta Ads Manager, Google Ads, TikTok Ads, and campaign tracking tools.
Excellent copywriting skills in Khmer and English; ability to write concise, action-oriented messages.

Required Skills

MarketingGrowth MarketingCRMDigital AdvertisingApp Push NotificationsIn-App MessagingCustomer SegmentationMeta Ads ManagerGoogle AdsTikTok AdsCampaign Tracking ToolsCopywritingKhmerEnglishCampaign ExecutionPromotion Creation

Benefits

Seniority Pay
NSSF & Pension
Family Allowance
Long Service Allowance

About MVL TADA (CAMBODIA) CO.,LTD

Company page Visit Website

An awesome company. Join a winning team. You can make a difference.

Employees

51 to 100

Industry

Manufacturing

City

Phnom Penh

More at MVL TADA (CAMBODIA) CO.,LTD

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HR & Admin Intern

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Purchase Supervisor

Boeng Keng Kang | Phnom PenhFull-time

Senior Executive, Corporate Partnership

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Description

Develop rider promotion concepts, including first-ride offers, referral programs, seasonal campaigns, loyalty rewards, and win-back incentives. – Monitor promo usage, redemption rates, cost per acquisition, and return on promotional spend. – Identify opportunities to improve campaign mechanics. – Plan and execute app push notifications, in-app banners, in-app news article, and other lifecycle communications. – Build communication journeys for onboarding, first-ride activation, repeat usage, inactive users, reactivation, and special promotions. – Write clear, concise, localized copy that reflects brand tone and drives users to take action in the app. – Segment audiences based on ride history, app activity, location, user status, and engagement behavior. – , test, and optimize message timing, frequency, creative, and calls to action to improve open rates, conversion, and retention. – Plan, launch, and optimize campaigns across channels such as Meta, Google, TikTok, YouTube, and other digital platforms. – Support user-acquisition goals including app installs, registrations, first rides, and cost-per-first-ride targets. – with in-house designer and teams to produce high-performing ad assets. – Monitor campaign performance daily or weekly and reallocate budget toward the most efficient channels and creatives. – Plan and execute offline activations to drive app downloads and rides – Coordinate vendors, promoters, venues, and marketing collateral to ensure smooth on-ground execution within budget and timeline. – Represent the brand on-site when needed, collect leads and feedback, and resolve execution issues in real time. – Track activation results—including leads, installs, redemptions, and cost—and share post-campaign learnings and recommendations.

Requirements

Bachelor’s degree in Marketing, Administration, Communications, or a related field.
2–4 years of experience in marketing, growth marketing, CRM, digital advertising in ride-hailing, food delivery, e-commerce, fintech, or app-based experience.
Proven experience creating promotions and executing end-to-end marketing campaigns.
Hands-on experience with app push notifications, in-app messaging, and customer segmentation.
Familiarity with digital ad platforms such as Meta Ads Manager, Google Ads, TikTok Ads, and campaign tracking tools.
Excellent copywriting skills in Khmer and English; ability to write concise, action-oriented messages.