Directs digital media strategy, branch net development, branding and content strategy, and creative and design production. This role ensures these functions operate cohesively to strengthen the Bank’s brand presence, expand and maintain the branch net, and support the marketing and sales objectives of the Marketing Planning Department. DIGITAL MEDIA STRATEGY

• Direct the development of the digital media plan and social media channel strategy, setting KPIs and overseeing their evaluation.
• Oversee the proposed Profit & Loss and investment budgets for digital marketing initiatives.
• Oversee implementation, outcome evaluation, and adjustment of digital marketing plans.
• Ensure the section keeps abreast of digital marketing developments from AEON Group entities and industry trends.
• Ensure risk analysis and countermeasures for digital marketing are in place.
• Oversee negotiation and cooperation with partners, suppliers, and relevant departments on digital marketing development.
• Ensure documentation of procedures, manuals, guidelines, process flows, and checklists for digital media operations. BRANCH DEVELOPMENT
• Oversee the development, renovation, expansion, continuity planning (BCP), and closure of branches.
• Ensure proper filing of concepts, conditions, operating guidelines, and legal grounds for branch development.
• Ensure risk analysis and countermeasures for branch development matters are in place.
• Oversee negotiation and cooperation with partners, suppliers, and relevant departments on branch development projects.
• Oversee budgeting for Profit & Loss and investment and review branch performance and operational improvements following launch.
• Ensure ongoing maintenance of branches to preserve brand image and adapt to evolving operational and customer needs. BRANDING & CONTENT STRATEGY
• Direct the development of the Bank’s branding and content strategy, including its evaluation plan, to build brand awareness, customer trust, and loyalty.
• Oversee the proposed Profit & Loss and investment budgets for branding initiatives.
• Oversee the development of mass media, out-of-home (OOH), PR, event management, and sponsorship proposals.
• Coordinate with the HR Department on employee branding initiatives.
• Ensure risk analysis and countermeasures for new branding concepts are in place. CREATIVE & DESIGN
• Oversee the design of promotional and branding materials — including art, mock-ups, and video production — ensuring consistency with brand guidelines.
• Ensure close collaboration with promotion teams and with Alliance, Merchant, and Dealer Development teams to maintain design consistency and timely delivery of partner branding materials. SECTION MANAGEMENT