Establish governance frames to manage dependencies, risks, and overall program progress.
Set up Key Performance Indicators (KPIs) to measure program outcomes (e.g., customer engagement scores, churn rate reductions).
Liaise with senior leadership, Brand, IT, and compliance teams to secure buy-in and resolve conflicts.
Ensure communication and reporting of progress to stakeholders.
Ensure projects are executed on time, within scope, and under budget.
Track milestones and adjust plans as necessary to stay on course.
Manage the Mission & CRM platforms on campaign creation execution and post evaluation.
Track and Manage Customer Engagement via App and Non App channels.
Identify target customer segments and develop strategies to acquire, retain, win back and grow these segments.
Collaborate with cross-functional teams to integrate customer insights into plans and product development processes.
Develop targeted marketing campaigns and messaging based on customer insights.
Drive initiatives for alizing customer interactions using data analytics and AI-driven insights.
Foster innovation in product/service offerings to enhance customer value.
Translate customer insights into actionable recommendations for strategies, marketing campaigns, and product enhancements.
Monitor the implementation of recommendations and measure their impact on customer satisfaction and performance. closely with cross-functional teams, including Marketing, Ba, MIS, Sales, Product Development, and Customer Service, to ensure a customer-centric approach in decision-making.
Partner with product development teams to incorporate customer feedback and preferences into product roadmaps.
Requirements
Bachelor’s degree in marketing, Administration, Statistics, Data Analytics, Information Technology, or a related field.
(Master’s or MBA is a plus).
3-5 years of experience in Customer Value Management (CVM), Customer Relationship Management (CRM), Lifecycle Marketing, or Base Management.
Advanced Microsoft office tools foundations (Excel/Power point).
Proficiency in translating data analytics and AI-driven insights into segment-specific marketing strategies.
Ability to closely with Analytics (BA) and MIS teams.
Familiarity with project governance frames and tools to track milestones, risks, and budgets.
Understanding of DB & Reporting tools like & Power BI/DBeaver/Tableau.
Understanding of basic Project management tools like GANT charts.
