- The Local Marketing & Acquisition Specialist (LMAS) drives the growth of individuals, giving through omnichannel marketing initiatives.
- The role is responsible for planning and implementing sponsor/donor acquisition campaigns, optimizing lead generation and cultivation, and ensuring strong supporter engagement journeys.
- By applying data-driven marketing, impactful storytelling, and cross-functional collaboration, the Specialist strengthens World Vision Cambodia’s local fundraising capacity and contributes to sustainable resources that transform children’s lives.
- The Specialist assists the Senior Local Marketing Manager to develop and adjust marketing strategies to ensure effectiveness and relevance based on donor landscape/market trends.
DUTIES & RESPONSIBILITIES
- Strategic Marketing and Planning
Support Senior Manager in developing annual marketing plan and calendar.
- Lead the design, implementation, and evaluation of integrated acquisition campaigns across digital platforms (website, social media, email, SEO content marketing) and offline channels (onground events/booths for public engagement, community, faith-based organizations and international school networks).
- Full Donor Lifecycle and Campaign Development
Develop donor journey using data, personas and channels.
- Create donor segmentation and target marketing plans for different donor types; tailor messaging to maximize engagement, conversion and loyalty.
- Initiate campaign idea and partner with Comms for content development: including emails, landing pages, social media assets, and thank-you materials.
- Digital Marketing.
- Lead Generation and Cultivation
Implement audience journeys that guide prospects from awareness to conversion.
- Manage and optimize lead generation and data management processes.
- Capture and categorize leads from digital and offline activities, ensure accurate integration into CRM, and build segmented prospect lists for targeted outreach.
- Design and execute lead nurturing strategies through email marketing, messaging platforms (e.g. Telegram channel), and structured communications.
- Data Analysis and Management
Track sponsor/donor behavior.
