Spearhead the development and execution of the 1-to-3-year strategic business plans, aligning global brand guidelines with local Cambodian market realities.
Continuously monitor market trends, competitor activities, and consumer behaviors to identify white spaces and preempt competitive threats.
Orchestrate end-to-end marketing campaigns (Digital, Social, PR, BTL, and HCP outreach), ensuring all touchpoints deliver a unified brand message and measurable ROI.
Manage forecasting, pipeline planning, and new product launches, ensuring seamless cross-functional alignment with Supply Chain, Regulatory, and Sales.
Act as the strategic marketing partner to Key Account Managers (KAMs).
Co-develop and pitch winning JBPs for top-tier modern trade and pharmacy accounts to secure premium visibility and share of shelf.
Translate consumer brand strategies into actionable, high-impact trade programs, promotional bundles, and POSM strategies that drive rapid sell-out and incentivize pharmacy/retail partners.
Optimize the brand presence across diverse channels, balancing the high-volume traditional pharmacy trade with rapidly growing Modern Trade and E-Commerce platforms.
Requirements
Lead the planning and execution of integrated marketing campaigns across digital, social media, PR, and traditional media.
Work closely with creative teams to develop compelling brand assets and content.
Ensure campaigns align with business objectives and drive customer engagement.
Must-Have: Product & Market Management Team Leadership & Budget Management Advantage to Have: Cross-functional Collaboration Good Communication.
