The Sales & Marketing Manager is responsible for transforming, leading, and scaling the sales organization. This role requires strong personal production, hands-on leadership, team rebuilding and expansion, performance enforcement, and lead generation optimization (online + offline). The manager is fully responsible for turning the sales team into a high-performing sales unit and requesting replacement if needed.
Core Sales Targets & Accountability:
- Personal Sales Target (Non-Negotiable): Minimum 2 property sales per month. Fully completed deals (signed + paid).
- Team Sales Targets (Mandatory): Each sales agent must close a minimum of 2 property sales per month. Current team of 4 sales staff, expected output: Minimum 8 sales per month (team baseline).
- Team Expansion Target: Recruit and onboard 2–3 additional sales agents as soon as possible (priority KPI) to build a scalable, structured, and performance-driven team.
- Pipeline & Conversion Improvement: Focus on lead quality and conversion efficiency. Increase lead → appointment conversion significantly and reduce wasted calls and unqualified leads.
Key Objectives:
- Maintain minimum personal sales (2/month).
- Ensure each team member closes 2/month.
- Expand team by 2–3 new hires.
- Transform team from low-performing to structured performers.
- Improve lead quality and conversion rates.
- Enforce daily discipline, KPI tracking, and reporting structure.
Core Responsibilities:
- Sales Leadership & Personal Production: Close minimum 2 deals per month. Handle key clients, investors, and complex negotiations. Lead from the front in site visits and closings.
- Team Development & Performance Management: Train team to generate better leads, improve communication, and close deals. Guide them in project knowledge, client handling, and follow-up discipline. Correct underperformance through coaching and escalate if needed.
