You will be responsible for leading distributor performance, expanding distribution reach, coaching frontline sales teams, and delivering outstanding in-market execution to achieve sustainable growth within your assigned territory.
Deliver Outstanding Sales Performance Drive achievement of monthly, quarterly, and annual sales targets.
Accelerate volume growth, revenue generation, and market share gains.
Ensure strong and consistent sell-in and sell-out performance.
Identify opportunities to maximize category and customer growth.
Expand Distribution & Market Reach Grow Numeric Distribution (ND) and Weighted Distribution (WD) across assigned territories.
Identify and develop new retail outlets and business opportunities.
Expand penetration into priority, underdeveloped, and emerging markets.
Ensure optimal product availability across key channels and customers.
Lead Best-in-Class In-Store Execution Ensure excellent execution of merchandising standards, planograms, and visibility initiatives.
Drive deployment of promotional activities, pricing programs, and trade campaigns.
Maintain high levels of On-Shelf Availability (OSA) and share of shelf.
Execute category growth initiatives that enhance shopper experience and sales.
Strengthen Distributor Performance Manage and develop relationships with assigned distributors.
Monitor inventory levels, stock health, and replenishment cycles.
Ensure effective stock rotation and product freshness management.
Support strong distributor financial management, including collections and credit compliance.
Develop High-Performing Sales Teams Lead, coach, and develop Distributor Sales Representatives (DSRs) and field sales teams.
Conduct regular market visits, field coaching sessions, and joint customer calls.
Establish clear KPIs and performance expectations.
Build capabilities through continuous feedback, coaching, and training.
