Conceptualise, design, and produce high-quality visual assets, including digital ad banners, social media posts, corporate prospectuses, promotional brochures, event flyers, and physical merchandise.
Utilize Canva, CapCut, Adobe Illustrator, and Adobe Photoshop daily to maintain high visual standards across brand touchpoints.
Script, film, edit, and publish engaging short-form videos (Reels, TikToks, Shorts) and long-form video content tailored for prospective international students and visa applicants.
Coordinate with external printing vendors, design partners, and production suppliers to ensure cost-effective delivery of physical merchandise and event materials.
Supervise and optimize incoming Direct Messages (DMs), comments, and lead enquiries across Facebook, Instagram, Tiktok, WhatsApp, website chat, and other communication channels.
Establish, monitor, and enforce daily and weekly performance KPIs for the engagement team to ensure rapid response times, high messaging volume, and maximum conversion.
Support client acquisition by following up with prospective customers, conducting outbound sales calls, implementing lead-nurturing sequences, and securing bookings.
Establish and maintain relationships with feeder schools, university partners, local community groups, and media representatives to expand intake channels.
Plan, execute, and evaluate cross-channel marketing campaigns spanning social ads, email campaigns, and organic strategy to maximise ROI.
Maintain the corporate website and write regular, SEO-optimised blog articles covering Australian and New Zealand migration news, policy updates, and study options.
Track digital engagement metrics, perform market research, analyse campaign ROI, and present monthly data reports and budget forecasts to management.
Ideate and execute non-traditional ('outside-the-box') marketing projects and campaigns designed to unlock new customer segments and increase market share.
Organise, coordinate, and staff admissions events, study abroad seminars, open days, education fairs, and promotional pop-up booths.
Manage the setup, branding, merchandise layout, and interactive activities for physical event stalls to maximise foot traffic and lead collection.
Identify and coordinate strategic sponsorship opportunities, PR initiatives, and community outreach programs to enhance brand authority.
Coordinate internal IT support, oversee team system access, resolve basic hardware/software issues, and manage software license subscriptions.
Maintain CRM databases, set up automated messaging flows, and refine communication platforms to streamline customer management.
Collaborate closely with managers, education advisors, and sales teams to align marketing activities with target goals, completing additional duties as assigned by leadership.
Requirements
Bachelor’s Degree in Marketing, Business Administration, Communications, Graphic Design, Media Studies, or Digital Media is required.
Experience in Graphic Design, Digital Marketing, and Brand Engagement in Educational Institutions (Schools, Universities) for 1 year is preferred.
High-Performance Laptop Required: The candidate must own and utilize their own laptop.
