PEB Steel

Digital Marketing Executive

MarketingPosted 2 mo ago

Location

Phnom Penh

Job Type

FULLTIME

Experience

3+ Years

Experience level

Mid-Senior

Work Mode

On-site

Industry

Construction

Languages

Khmer, English

About the role

Develop and maintain the company’s customer relationship management systems and procedures.
Implement marketing activities, marketing channels to develop company brands within various distribution channels, consistent with corporate marketing strategies.
Collaborates with MKT H.O to develop, implement, maintenance, track and optimize all digital marketing activities, which cover, but not limit to website, SEO/SEM, social media (Facebook, LinkedIn…), display advertising, content marketing and direct e-marketing for sales office to raise brand awareness.
Creates creative content (together with MKT H.O) that can generate demand on products/services and engage customers on innovative ways to drive brand awareness.
Carries out market research and customer surveys to identify trends, brand awareness and competition ventures then analyze them to design suitable marketing plans to support sales activities.
Partner with analytics resource and sales operations team to show value of campaigns and provide a regular reports for campaigns.
Identifies trends, insights and optimize spend, performance based on the insights.
Brainstorms and develops ideas advertising/communication campaigns (PR, press release, advertisement, TV etc.) as well as organizes and oversees exhibitions and promotional events.
Works with external agencies and vendors for diverse marketing distributions (brochures, press releases, website materials etc…).
Manages & collaborates with third party counterparts such as media, creative and digital agencies, and influencers.
Monitors/ analyzes competitor activities/ events/ projects to help sales office make plan accordingly (if any).
Analyzes, indentifies and maps trends & customer needs.

Requirements

Bachelor's Degree in Marketing, Media or Administration.
Proven ing experience in digital marketing, experience in construction area is an advantage for 3 years as a minimum.
Good knowledge of all different digital marketing channels, online marketing tools and best practices.
Good spoken and written communication skills both local and English.
Can use Photoshop is a plus.
Good organization, planning & analytics skills.
Good acumen and customer-oriented mind.
Willing to travel.
Energetic, creative, pleasant ality.

Required Skills

Digital MarketingMarketingMediaAdministrationConstruction Area KnowledgeDigital Marketing ChannelsOnline Marketing ToolsBest PracticesSpoken CommunicationWritten CommunicationEnglishPhotoshopOrganizationPlanningAnalytics SkillsBusiness AcumenCustomer-OrientedWillingness to TravelEnergeticCreative