About the role
- Develop and implement a comprehensive digital marketing strategy for the Real Estate unit.
- Align digital campaigns with overall objectives, sales targets, and brand positioning.
- Conduct market research, competitor analysis, and customer insights to guide campaigns.
- Plan, manage, and optimize campaigns across digital channels including social media, Google Ads, SEO/SEM, email marketing, and property listing platforms.
- Create and manage content calendars that highlight projects, promotions, and events.
- Ensure consistency in brand messaging and tone across all platforms.
- Oversee the creation of engaging content (graphics, videos, blogs, property features, virtual tours).
- Collaborate with internal teams, agencies, and creative partners to produce high-quality marketing materials.
- Drive lead acquisition through targeted campaigns, online advertising, and partnerships with property portals.
- Work closely with the Sales team to ensure quality leads are generated, tracked, and nurtured effectively via CRM systems.
- Monitor campaign performance using analytics tools (Google Analytics, Meta Suite, etc.).
- Prepare regular reports on ROI, conversion rates, and key KPIs.
- Provide insights and recommendations for continuous improvement.
- Manage and mentor digital marketing team members.
- Coordinate with the Sales, PR, and Corporate Communications teams to ensure integrated marketing efforts.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
- Minimum 5–7 years of experience in digital marketing, with at least 3 years in real estate or property development.
- Strong knowledge of SEO/SEM, social media marketing, Google Ads, Facebook Ads, and email marketing.
- Experience with real estate digital platforms and CRM systems (e.g., Salesforce, HubSpot, or Zoho).
- Excellent communication, project management, and leadership skills.
- Analytical mindset with ability to interpret data and translate into actionable strategies.
- Creative thinker with strong eye for detail and brand identity.
Required Skills
digital marketingreal estate marketingproperty development marketingSEOSEMsocial media marketingGoogle AdsFacebook Adsemail marketingreal estate digital platformsCRM systemsSalesforceHubSpotZohocommunicationproject managementleadershipanalytical mindsetdata interpretationstrategic thinking
