Marketing Manager

• Develop and execute a comprehensive annual marketing and PR strategy aligned with CITA's strategic goals for student enrollment, brand awareness, and reputation management.
• Lead the development of the CITA brand identity, messaging, and positioning to ensure consistency across all platforms and communications.
• Conduct market research to identify trends, competitive landscapes, and student needs, translating insights into actionable marketing strategies.
• Oversee the creation of all marketing materials, ensuring they are engaging, compliant, and reflect CITA’s brand standards.
• Develop and manage CITA's digital marketing strategy, including SEO, SEM, social media marketing (Facebook, TikTok, LinkedIn, Telegram etc.), and content marketing.
• Manage CITA’s official website content, ensuring it is up-to-date, user-friendly, and optimized for conversions.
• Utilize data analytics to track campaign performance, measure ROI, and continuously optimize marketing efforts.
• Develop and maintain strong relationships with local media outlets, influencers, and key stakeholders to secure positive media coverage and partnership opportunities.
• Draft and distribute press releases, media kits, and other PR materials.
• Act as a primary spokesperson for CITA Institute when required, or prepare key leadership for media engagements.
• Oversee internal communications to ensure consistent messaging within the institution.
• Plan, organize, and execute marketing and PR events, including open days, career fairs, workshops, and graduation ceremonies.
• Identify and cultivate strategic partnerships with schools, businesses, and community organizations to enhance CITA’s profile and recruitment efforts.
• Represent CITA at industry events, conferences, and networking functions.

Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or a related field Progressive experience in marketing and publ