Lead and manage all digital marketing activities to increase brand awareness, generate qualified leads, drive online sales, and support business growth.
Develop and execute digital marketing strategies aligned with business goals.
Plan annual and monthly digital marketing campaigns.
Manage Facebook, Instagram, TikTok, Google Ads, YouTube, and other digital platforms.
Optimize advertising campaigns to maximize ROI.
Oversee social media content planning and publishing.
Ensure consistent brand communication across all channels.
Improve website traffic and user experience.
Manage SEO and SEM activities.
Monitor campaign performance using Google Analytics and Meta Business Suite.
Prepare weekly and monthly performance reports.
Analyze KPIs and recommend improvements.
Lead and coach the Digital Marketing team.
Assign tasks and monitor team performance.
Support employee development and training.
Prepare and manage digital marketing budgets.
Ensure cost-effective use of marketing resources.
Monitor industry trends, competitors, and customer behavior.
Recommend new digital marketing opportunities.
Work closely with Sales, Creative, and Product teams to support business objectives.
Perform other marketing-related duties assigned by Management.
Requirements
Education Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
Experience Minimum 3–5 years of experience in Digital Marketing.
At least 1–2 years in a leadership or managerial role.
Experience in FMCG, Trading, Retail, or E-commerce is preferred.
Skills Digital Marketing Strategy Facebook Ads & Google Ads SEO & SEM Social Media Management Email Marketing Google Analytics & Meta Business Suite Budget Planning & Campaign Management Team Leadership Strong Communication & Presentation Skills Microsoft Office (Excel, PowerPoint, Word) Personal Attributes Creative and analytical thinker.
Strong leadership and decision-making skills.
Results-oriented and data-driven.
Able to work under pressure and meet deadlines.
Excellent problem-solving skills.
Good English communication is an advantage.
Required Skills
Digital Marketing StrategyFacebook AdsGoogle AdsSEOSEMSocial Media ManagementEmail MarketingGoogle AnalyticsMeta Business SuiteBudget PlanningCampaign ManagementTeam LeadershipStrong CommunicationPresentation SkillsMicrosoft OfficeExcelPowerPointWordCreative thinkingAnalytical thinking
