The Local Marketing & Acquisition Specialist (LMAS) drives the growth of individuals, giving through omnichannel marketing initiatives.
The role is responsible for planning and implementing sponsor/donor acquisition campaigns, optimizing lead generation and cultivation, and ensuring strong supporter engagement journeys.
By applying data-driven marketing, impactful storytelling, and cross-functional collaboration, the Specialist strengthens World Vision Cambodia’s local fundraising capacity and contributes to sustainable resources that transform children’s lives.
The Specialist assists the Senior Local Marketing Manager to develop and adjust marketing strategies to ensure effectiveness and relevance based on donor landscape/market trends.
DUTIES & RESPONSIBILITIES:
Strategic Marketing and Planning
Support Senior Manager in developing annual marketing plan and calendar.
Lead the design, implementation, and evaluation of integrated acquisition campaigns across digital platforms (website, social media, email, SEO content marketing) and offline channels (onground events/booths for public engagement, community, faith-based organizations and international school networks).
Full Donor Lifecycle and Campaign Development
Develop donor journey using data, personas and channels.
Create donor segmentation and target marketing plans for different donor types; tailor messaging to maximize engagement, conversion and loyalty.
Initiate campaign idea and partner with Comms for content development: including emails, landing pages, social media assets, and thank-you materials.
Digital Marketing.
Lead Generation and Cultivation
Implement audience journeys that guide prospects from awareness to conversion.
Manage and optimize lead generation and data management processes.
Capture and categorize leads from digital and offline activities, ensure accurate integration into CRM, and build segmented prospect lists for targeted outreach.
Design and execute lead nurturing strategies through email marketing, messaging platforms (e.g. Telegram channel), and structured communications.
Data Analysis and Management
Track sponsor/donor behavior.
