Proactively identify and develop market opportunities within the wine & spirits on-trade channel (hotels, bars, restaurants, clubs).
Develop, maintain, and regularly update a wine & spirits product portfolio/catalogue, including key brands and new launches.
Plan and execute commercial action plans targeting specific outlets, concepts, and customer segments.
Actively present, promote, and sell the company’s wine, spirits, and premium beverage portfolio to existing and potential on-trade customers.
Build and maintain strong relationships with bar managers, F&B managers, sommeliers, and owners through tailored proposals and consultative selling.
Respond promptly to sales enquiries, conduct regular sales visits, tastings, and product trainings.
Monitor competitor activities, pricing strategies, and market trends in the wine & spirits industry, and report insights to management and head office.
Support and organize wine tastings, brand activations, and promotional events.
Identify and resolve customer concerns to ensure high satisfaction and long-term partnerships.
Requirements
Proven experience in wine & spirits sales
Strong knowledge of wine, spirits, and cocktail culture is a plus.
Excellent negotiation and closing skills with a strong sales drive.
Ability to build relationships and influence key decision-makers in the hospitality industry.
Team player with the ability to motivate and collaborate with internal teams.
Self-driven, proactive, and highly result-oriented with a positive mindset.
Strong communication skills in English (spoken and written).
Confident in both face-to-face presentations and telephone sales.
Flexible and willing to travel frequently for client visits and events.
Eager to learn, take ownership, and grow within the wine & spirits industry.
