Prudential

Assistant Manager, Product and Channel Marketing

ProductPosted 1 d ago

Location

Phnom Penh

Job Type

FULLTIME

Experience

5+ Years

Experience level

Mid-Senior

Work Mode

On-site

Industry

Insurance

About the role

Drive end-to-end planning, execution, and delivery of channel marketing campaigns and product launches to support growth.
Execute channel marketing initiatives aligned with Sales & Distribution (S&D) objectives and priorities.
Develop and launch targeted customer marketing campaigns in collaboration with partner banks (Bancassurance Channel).
Implement lead generation strategies across offline and digital channels to drive product sales and agent recruitment, including lead nurturing initiatives.
Create impactful customer engagement opportunities that foster meaningful conversations between the sales force and target customers.
Collaborate with cross-functional teams to identify and capture new opportunities, including merchandise planning and seasonal promotions.
Plan and execute successful product launches that increase market awareness and drive results.
Deliver category-led marketing campaigns tailored to specific customer segments, product lines, and distribution channels.
Manage agency branding initiatives to strengthen the employer value proposition and support agent recruitment efforts.

Requirements

5+ years of experience at the Marketing Campaign Manager level.
Bachelor's degree in marketing, Management, or a related field.
Ability to partner seamlessly across internal departments, distribution channels, and external partners (e.g., bank partners and vendors) to align priorities, gain buy-in without direct authority, and drive execution.
Strong understanding of target audience behavior and the ability to balance the needs of both internal and external stakeholders.
Proven ability to develop integrated campaign strategies, messaging frames, and go-to-market plans for new product launches.
Strong understanding of channel marketing strategies, performance marketing, distribution enablement (e.g., bancassurance and agency sales channels), and channel-specific promotional toolkits.
Expertise in translating technical product features into compelling customer benefits and effective sales narratives.
Demonstrated proficiency in breakdown structures, campaign planning, milestone tracking, resource allocation, and delivery management, leveraging tools such as PowerPoint, Excel, and generative AI.
Ability to develop and manage campaign budgets, monitor cost-per-lead and cost-per-acquisition metrics, and evaluate campaign effectiveness to optimize return on investment.
Self-motivated, proactive, and agile in identifying growth opportunities, with a strong can-do attitude and the resilience to perform under pressure and tight deadlines.
Ability to simplify complex financial concepts and value propositions into compelling marketing stories that resonate with target audiences.
Proven ability to drive stakeholder alignment while independently managing multiple concurrent product launches, campaigns, events, and promotional activities from concept through execution.

Required Skills

Marketing Campaign ManagementCampaign Strategy DevelopmentGo-to-Market PlanningIntegrated Campaign StrategyMessaging FrameworksChannel Marketing StrategyPerformance MarketingDistribution EnablementBancassuranceAgency Sales ChannelsPromotional Toolkit DevelopmentTranslating Technical Features to BenefitsSales Narrative DevelopmentBreakdown StructuresCampaign PlanningMilestone TrackingResource AllocationDelivery ManagementBudget ManagementCost-per-Lead Monitoring

About Prudential

Visit Website

Prudential’s purpose is to be partners for every life and protectors for every future.

Industry

Insurance

More at Prudential

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About the role

Drive end-to-end planning, execution, and delivery of channel marketing campaigns and product launches to support growth.
Execute channel marketing initiatives aligned with Sales & Distribution (S&D) objectives and priorities.
Develop and launch targeted customer marketing campaigns in collaboration with partner banks (Bancassurance Channel).
Implement lead generation strategies across offline and digital channels to drive product sales and agent recruitment, including lead nurturing initiatives.
Create impactful customer engagement opportunities that foster meaningful conversations between the sales force and target customers.
Collaborate with cross-functional teams to identify and capture new opportunities, including merchandise planning and seasonal promotions.
Plan and execute successful product launches that increase market awareness and drive results.
Deliver category-led marketing campaigns tailored to specific customer segments, product lines, and distribution channels.
Manage agency branding initiatives to strengthen the employer value proposition and support agent recruitment efforts.

Requirements

5+ years of experience at the Marketing Campaign Manager level.
Bachelor's degree in marketing, Management, or a related field.
Ability to partner seamlessly across internal departments, distribution channels, and external partners (e.g., bank partners and vendors) to align priorities, gain buy-in without direct authority, and drive execution.
Strong understanding of target audience behavior and the ability to balance the needs of both internal and external stakeholders.
Proven ability to develop integrated campaign strategies, messaging frames, and go-to-market plans for new product launches.
Strong understanding of channel marketing strategies, performance marketing, distribution enablement (e.g., bancassurance and agency sales channels), and channel-specific promotional toolkits.
Expertise in translating technical product features into compelling customer benefits and effective sales narratives.
Demonstrated proficiency in breakdown structures, campaign planning, milestone tracking, resource allocation, and delivery management, leveraging tools such as PowerPoint, Excel, and generative AI.
Ability to develop and manage campaign budgets, monitor cost-per-lead and cost-per-acquisition metrics, and evaluate campaign effectiveness to optimize return on investment.
Self-motivated, proactive, and agile in identifying growth opportunities, with a strong can-do attitude and the resilience to perform under pressure and tight deadlines.
Ability to simplify complex financial concepts and value propositions into compelling marketing stories that resonate with target audiences.
Proven ability to drive stakeholder alignment while independently managing multiple concurrent product launches, campaigns, events, and promotional activities from concept through execution.

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