Prudential

Head of Digital Marketing

MarketingPosted 5 d ago

Location

Phnom Penh

Job Type

FULLTIME

Experience

5+ Years

Experience level

Mid-Senior

Work Mode

On-site

About the role

Develop and oversee Cambodia & Myanmar wide digital marketing strategies across owned, bought, and social channels to support brand awareness, customer engagement, lead generation, and growth.
Manage and optimize Prudential’s digital touchpoints, including websites, social media platforms, search, email, messaging channels, digital tools, and other emerging digital platforms.
Lead the planning, execution, monitoring, and optimization of digital marketing campaigns across brand, customer, product, agency recruitment, and retention related marketing initiatives.
Drive digital lead generation initiatives for customers, agents, and distribution partners; collaborating closely with Sales & Distribution, Product, Customer, IT and Operations teams to improve lead quality, lead nurturing, and conversion across the funnel.
Track and analyze digital campaign performance using relevant KPIs such as reach, engagement, traffic, leads, conversion and customer journey performance: providing clear insights and recommendations for improvement.
Support the development and adoption of digital tools such as digital calculators, chatbot, PRUServices, Telegram bot, CEP and other digital solutions that make customer journey easier and more convenient.
Collaborate closely with Brand, Product & Channel, and Creative teams to ensure digital content is customer-centric, engaging, and brand-aligned, and relevant to different markets and customer segments.
Lead and guide the digital marketing team across Cambodia & Myanmar, ensuring clear priorities, strong execution discipline, performance ownership and continuous capability building.
Act as the Cambodia & Myanmar digital marketing lead and key liaison with Group and regional stakeholders on digital marketing performance, data insights, and capabilities.
Ensure robust performance measurement, governance, compliance, and reporting standards across all digital initiatives while managing strategic agency, media, and technology partnerships.

Requirements

Minimum 5-8 years of experience in digital marketing, performance marketing, social media, digital campaign management, or related marketing roles.
Relevant certifications in Google Ads, Google Analytics, Meta Suite, SEO/SEM, HubSpot, marketing automation, social media marketing, or digital media planning are preferred.
Strong strategic thinking with the ability to translate goals into clear digital marketing plans.
Understanding of customer behavior, digital journeys, content engagement, and online conversion funnels.
Good leadership skills with the ability to guide, coach, and develop team members across different markets.
Ability to collaborate with a globally distributed cross functional team.
An innovative thinker who is positive, proactive and readily embraces change.
Strong understanding of Intelligence concepts and best practices, with an understanding of its strategic importance to organizations.
Creative and customer-focused mindset with the ability to balance brand, performance, customer, and channel needs.
Strong knowledge of digital marketing channels, including social media, paid media, SEO, SEM, display advertising, email marketing, website, content marketing, and messaging platforms.
Strong understanding of digital campaign planning, media buying, audience targeting, retargeting, lead generation, lead nurturing, and conversion optimization.
Hands-on knowledge of analytics and reporting tools such as Google Analytics, Meta Suite, Google Ads, social media analytics, dashboard tools, or similar platforms.
Familiarity with website management, content management systems, landing page optimization, customer journey tracking, and digital UX/CX principles.
Understanding of marketing automation, CRM, customer engagement platforms, chatbot, Telegram/Viber or messaging-based customer engagement tools is an advantage.
Ability to interpret digital performance metrics such as reach, impressions, engagement, CTR, CPC, CPL, conversion rate, website traffic, bounce rate, lead quality, and ROI.
Knowledge of SEO/SEM best practices and online searchability improvement.
Good understanding of data privacy, consent management, digital governance, brand safety, and regulatory considerations in digital marketing.

Required Skills

digital marketingperformance marketingsocial mediadigital campaign managementGoogle AdsGoogle AnalyticsMeta SuiteSEO/SEMHubSpotmarketing automationsocial media marketingdigital media planningstrategic thinkingcustomer behavior understandingdigital journeyscontent engagementonline conversion funnelsleadership skillscollaborationinnovative thinking

About Prudential

Visit Website

Prudential’s purpose is to be partners for every life and protectors for every future.

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About the role

Develop and oversee Cambodia & Myanmar wide digital marketing strategies across owned, bought, and social channels to support brand awareness, customer engagement, lead generation, and growth.
Manage and optimize Prudential’s digital touchpoints, including websites, social media platforms, search, email, messaging channels, digital tools, and other emerging digital platforms.
Lead the planning, execution, monitoring, and optimization of digital marketing campaigns across brand, customer, product, agency recruitment, and retention related marketing initiatives.
Drive digital lead generation initiatives for customers, agents, and distribution partners; collaborating closely with Sales & Distribution, Product, Customer, IT and Operations teams to improve lead quality, lead nurturing, and conversion across the funnel.
Track and analyze digital campaign performance using relevant KPIs such as reach, engagement, traffic, leads, conversion and customer journey performance: providing clear insights and recommendations for improvement.
Support the development and adoption of digital tools such as digital calculators, chatbot, PRUServices, Telegram bot, CEP and other digital solutions that make customer journey easier and more convenient.
Collaborate closely with Brand, Product & Channel, and Creative teams to ensure digital content is customer-centric, engaging, and brand-aligned, and relevant to different markets and customer segments.
Lead and guide the digital marketing team across Cambodia & Myanmar, ensuring clear priorities, strong execution discipline, performance ownership and continuous capability building.
Act as the Cambodia & Myanmar digital marketing lead and key liaison with Group and regional stakeholders on digital marketing performance, data insights, and capabilities.
Ensure robust performance measurement, governance, compliance, and reporting standards across all digital initiatives while managing strategic agency, media, and technology partnerships.

Requirements

Minimum 5-8 years of experience in digital marketing, performance marketing, social media, digital campaign management, or related marketing roles.
Relevant certifications in Google Ads, Google Analytics, Meta Suite, SEO/SEM, HubSpot, marketing automation, social media marketing, or digital media planning are preferred.
Strong strategic thinking with the ability to translate goals into clear digital marketing plans.
Understanding of customer behavior, digital journeys, content engagement, and online conversion funnels.
Good leadership skills with the ability to guide, coach, and develop team members across different markets.
Ability to collaborate with a globally distributed cross functional team.
An innovative thinker who is positive, proactive and readily embraces change.
Strong understanding of Intelligence concepts and best practices, with an understanding of its strategic importance to organizations.
Creative and customer-focused mindset with the ability to balance brand, performance, customer, and channel needs.
Strong knowledge of digital marketing channels, including social media, paid media, SEO, SEM, display advertising, email marketing, website, content marketing, and messaging platforms.
Strong understanding of digital campaign planning, media buying, audience targeting, retargeting, lead generation, lead nurturing, and conversion optimization.
Hands-on knowledge of analytics and reporting tools such as Google Analytics, Meta Suite, Google Ads, social media analytics, dashboard tools, or similar platforms.
Familiarity with website management, content management systems, landing page optimization, customer journey tracking, and digital UX/CX principles.
Understanding of marketing automation, CRM, customer engagement platforms, chatbot, Telegram/Viber or messaging-based customer engagement tools is an advantage.
Ability to interpret digital performance metrics such as reach, impressions, engagement, CTR, CPC, CPL, conversion rate, website traffic, bounce rate, lead quality, and ROI.
Knowledge of SEO/SEM best practices and online searchability improvement.
Good understanding of data privacy, consent management, digital governance, brand safety, and regulatory considerations in digital marketing.