Develop executive dashboards and recommend strategies to improve product performance.
Lead integrated demand generation programs to drive pipeline growth and market awareness.
Oversee product launches, digital marketing campaigns, customer events, industry exhibitions, executive briefings, webinars, roadshows, and lead generation initiatives.
Measure campaign ROI and continuously optimize marketing effectiveness.
Analyze customer feedback, market trends, competitor activities, and buying behavior to identify growth opportunities.
Provide actionable commercial insights to Product Development and Executive Management to support future product enhancements and strategies.
Prepare executive reports and dashboards on product performance, campaign effectiveness, pipeline health, market trends, and customer adoption.
Present strategic recommendations to Executive Leadership to drive growth and commercial excellence.
Requirements
Bachelor's degree in Marketing, Administration, Information Technology, Telecommunications, Engineering, or a related field.
An MBA or postgraduate qualification is an advantage.
Minimum 8–10 years of experience in Product Marketing, Go-to-Market (GTM), Commercial Excellence, Enterprise Marketing, or Product Management, with at least 5 years in a leadership role.
Proven experience in the Telecommunications, ICT, Cloud, Cybersecurity, System Integration, or Enterprise Technology industry.
Demonstrated success in developing and executing B2B GTM strategies, product commercialization, demand generation, sales enablement, and product performance management that drive revenue growth and market adoption.
Strong commercial acumen with the ability to translate market insights into effective strategies and measurable results.
Excellent leadership, stakeholder management, communication, and presentation skills, with the ability to influence cross-functional teams and executive stakeholders.
Analytical and data-driven mindset with experience using performance metrics, dashboards, and market insights to support strategic decision-making.
Customer-centric, results-oriented, and capable of managing multiple priorities in a fast-paced, dynamic environment.
Required Skills
Product MarketingGo-to-Market (GTM) StrategyCommercial ExcellenceEnterprise MarketingProduct ManagementB2B GTM Strategy DevelopmentProduct CommercializationDemand GenerationSales EnablementProduct Performance ManagementRevenue GrowthMarket AdoptionTelecommunications Industry ExpertiseICT Industry ExpertiseCloud Industry ExpertiseCybersecurity Industry ExpertiseSystem Integration Industry ExpertiseEnterprise Technology Industry ExpertiseLeadershipStakeholder Management
