Develop and manage yearly/monthly marketing activity and budget plans Build and execute brand strategies to strengthen brand positioning and awareness Lead and mentor marketing supervisors across grocery, beverage, and biscuit categories Design and manage promotional plans, trade marketing activities, and activations/events Conduct market surveys and competitor analysis to identify new opportunities Monitor marketing expenses and ensure activities stay within budget Oversee A&P (Advertising & Promotion) documentation on a monthly, quarterly, and yearly basis Manage distribution/merchandising planning and POSM placement per planogram standards Collaborate closely with Sales teams on space rental negotiations and in-store display execution Track and report on nearly-expired stock to drive timely promotions/flash sales Recommend new product opportunities based on market trends and supplier offerings