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Baby Outlet

Brand Manager

Marketingបានបង្ហោះ 4 mo ago

Location

Cambodia

Job Type

FULLTIME

Experience level

កម្រិតមជ្ឈម

Work Mode

On-site

Industry

ពាណិជ្ជកម្មលក់ដុំ

អំពីតួនាទី និងភារកិច្ច

  • Develop and implement brand strategy for each product range, including positioning, target audience, and value proposition.
  • Conduct market research to understand consumer needs, competitor trends, and pricing structures.
  • Oversee existing product performance by analyzing sales data, consumer feedback, and market share.
  • Identify new product opportunities and work with suppliers or R&D to develop new SKUs.
  • Recommend product improvements based on consumer insights.
  • Develop annual brand marketing plans encompassing promotion, communication, events, and digital.
  • Collaborate with the marketing team to execute campaigns, including digital ads, influencers, and POSM.
  • Ensure consistent brand messaging across all touchpoints.
  • Work closely with sales, finance, distribution/warehouse, and suppliers/brand principals.
  • Track brand KPIs and provide monthly performance reports with corrective action recommendations.
  • Monitor competitor activity and adjust strategies accordingly.
  • Lead brand activation and sampling programs.
  • Build brand equity through storytelling and emotional connection.
  • Manage brand ambassadors or KOLs.
  • Lead long-term innovation pipeline for new baby categories.
  • Regularly update weekly and monthly performance reports.

លក្ខខណ្ឌតម្រូវការងារ

Strategic & Analytical Skills

Brand positioning and development Market research and competitor analysis Consumer behavior insight Budget management and ROI tracking

Creative & Communication Skills

Excellent written and verbal communication Storytelling and brand narrative development Collaboration with creative agencies and internal teams

Digital & Technical Skills

Social media marketing SEO/SEM and content strategy Familiarity with CRM tools (e.g., HubSpot, Salesforce) Data analytics and reporting (Google Analytics, Excel, Power BI)

Leadership & Soft Skills

Strong project management Cross-functional teamwork Decision-making under pressure Presentation and negotiation skills

ជំនាញចាំបាច់

Brand positioning and developmentMarket research and competitor analysisConsumer behavior insightBudget management and ROI trackingExcellent written and verbal communicationStorytelling and brand narrative developmentCollaboration with creative agencies and internal teamsSocial media marketingSEO/SEM and content strategyHubSpotSalesforceData analytics and reportingGoogle AnalyticsExcelPower BIStrong project managementCross-functional teamworkDecision-making under pressurePresentation skillsNegotiation skills

ព័ត៌មានលម្អិតអំពីប្រាក់បំណាច់

Bonus:Sales Incentive
Equity:Stock options offered

អត្ថប្រយោជន៍ទទួលបាន

  • Attractive Salary
  • Sales Incentive
  • Monthly KPI

អំពី Baby Outlet

ទំព័រក្រុមហ៊ុន ចូលមើលគេហទំព័រ

Vision: To be the most trusted baby specialized store in Cambodia. Mission: To provide high-quality, safe, and affordable baby products that support the healthy growth and development of infants to 6-year-old children. We are committed to exceptional customer services, innovative solutions, and creating a welcoming space for families. Baby Outlet is a leading retailer specializing in items for newborns, babies, and expectant mothers, established in 2014. Baby Outlet offers over 15,000 products, including clothing, diapers, toys, strollers, car seats, maternity wear, and more. The store is ISO 9001:2015 certified, ensuring quality and customer satisfaction. Baby Outlet has 13 branches across Phnom Penh, Takhmao, and Siem Reap. 1. Meaningful Mission At Baby Outlet, every role contributes to a larger mission: helping families give their children the best start in life. Employees take pride in supporting parents and caregivers with safe, high-quality products they can trust. 2. Fast-Growing Industry The baby products market is growing steadily, offering long-term stability and opportunities for career growth within a thriving industry. 3. Career Development We invest in our people. From on-the-job training to advancement opportunities, Baby Outlet encourages continuous learning and professional growth at every level. 4. Positive Work Environment Our team culture is family-oriented, supportive, and inclusive. Whether you’re in customer service, warehousing, marketing, or design, you’ll work with people who care about what they do—and each other. 5. Innovation & Creativity We’re not just selling baby gear—we’re shaping the future of parenting. Employees have a voice in product development, marketing, and customer experience, with room to share new ideas and try fresh approaches. - Foster inclusivity, open communication, employee recognition - Empower collaboration, embracing diversity - Value employee feedback and staff well-being - Encourage employees to work together, support each for company's goals

Employees

201 to 500

Industry

ពាណិជ្ជកម្មលក់ដុំ

City

Phnom Penh

More at Baby Outlet

Other open roles at this company

5 open

Finance Manager

CambodiaFull-time

Online Sales Manager

CambodiaFull-time

Sales Supervisor

CambodiaFull-time

Content Writer

CambodiaFull-time

Sales Executive

CambodiaFull-time

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