About the role
- Develop and maintain the company’s customer relationship management systems and procedures.
- Implement marketing activities, marketing channels to develop company brands within various distribution channels, consistent with corporate marketing strategies.
- Collaborates with MKT H.O to develop, implement, maintenance, track and optimize all digital marketing activities, which cover, but not limit to website, SEO/SEM, social media (Facebook, LinkedIn…), display advertising, content marketing and direct e-marketing for sales office to raise brand awareness.
- Creates creative content (together with MKT H.O) that can generate demand on products/services and engage customers on innovative ways to drive brand awareness.
- Carries out market research and customer surveys to identify trends, brand awareness and competition ventures then analyze them to design suitable marketing plans to support sales activities.
- Partner with analytics resource and sales operations team to show value of campaigns and provide a regular reports for campaigns.
- Identifies trends, insights and optimize spend, performance based on the insights.
- Brainstorms and develops ideas advertising/communication campaigns (PR, press release, advertisement, TV etc.) as well as organizes and oversees exhibitions and promotional events.
- Works with external agencies and vendors for diverse marketing distributions (brochures, press releases, website materials etc…).
- Manages & collaborates with third party counterparts such as media, creative and digital agencies, and influencers.
- Monitors/ analyzes competitor activities/ events/ projects to help sales office make plan accordingly (if any).
- Analyzes, indentifies and maps trends & customer needs.
Requirements
- Bachelor's Degree in Marketing, Media or Administration.
- Proven ing experience in digital marketing, experience in construction area is an advantage for 3 years as a minimum.
- Good knowledge of all different digital marketing channels, online marketing tools and best practices.
- Good spoken and written communication skills both local and English.
- Can use Photoshop is a plus.
- Good organization, planning & analytics skills.
- Good acumen and customer-oriented mind.
- Willing to travel.
- Energetic, creative, pleasant ality.
Required Skills
Digital MarketingMarketingMediaAdministrationConstruction Area KnowledgeDigital Marketing ChannelsOnline Marketing ToolsBest PracticesSpoken CommunicationWritten CommunicationEnglishPhotoshopOrganizationPlanningAnalytics SkillsBusiness AcumenCustomer-OrientedWillingness to TravelEnergeticCreative
